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Viva Mama
Viva Mama is the magazine for independent (expectant) mothers. Pregnant or having children aged 0 to 4. Viva Mama focuses on the mother, less on the baby. The magazine offers relaxation, human interest and inspiration in the field of fashion, lifestyle, culinary and home interior. Viva Mama looks at life with children from an original point of view.
Viva Mama Bakfiets Race
Viva Mama Bakfiets (Carrier cycle) Race: On Sunday 18 May 2008 the first Viva Mama Bakfiets Race took place in the Vondelpark in Amsterdam. It was such a great success that it became an annual event.
50 women race through the Vondelpark for the honour, the prizes and the good cause. You can take part with your own carrier cycle or a hired one from Babboe, and of course your child can sit in the front. The dynamic course in the Vondelpark has to be covered as fast as possible. Also the little ones are kept amused. In the ' chill out corner' of Batavus they can be made up and paint.
The carrier cycle race took place in the Vondelpark in Amsterdam on Sunday 24 May 2009 from 12.30u till 17.00u.
The profits of the race went to Orange Babies.
Viva Mama Bakfiets Race
Viva Mama Bakfiets (Carrier cycle) Race: On Sunday 18 May 2008 the first Viva Mama Bakfiets Race took place in the Vondelpark in Amsterdam. It was such a great success that it became an annual event.
50 women race through the Vondelpark for the honour, the prizes and the good cause. You can take part with your own carrier cycle or a hired one from Babboe, and of course your child can sit in the front. The dynamic course in the Vondelpark has to be covered as fast as possible. Also the little ones are kept amused. In the ' chill out corner' of Batavus they can be made up and paint.
The carrier cycle race took place in the Vondelpark in Amsterdam on Sunday 24 May 2009 from 12.30u till 17.00u.
The profits of the race went to Orange Babies.
Unique buying reasons
- Viva Mama is linked to the strong brand Viva
- Viva Mama has a strong reader/magazine relationship
- Viva Mama is sold in a package with Viva, single and by subscription
- Viva Mama focuses on the mother, not on the child
- Viva Mama readers do not read Ouders van Nu, Kinderen and Groter Groeien
Doelgroep
Lezerskern
SexWomen
Age
25-34
35-49
Income group
A
B1
B2
Phase of life
Households with children under 14
