Volgens Mama

 
Volgens Mama is an interactive platform with a unique formula: a combination of the characteristics of community websites and forums. In other words, the platform is for and by mothers.

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Volgens Mama

Volgens Mama is an interactive platform with a unique formula: a combination of the characteristics of community websites and forums. In other words, the platform is for and by mothers. The main advantage: personal answers to questions, a wide range of subjects and an extensive databank containing all kinds of different opinions mothers can compare their own behaviour with. Each mother has her own personal page, can search according to subject and react to news from other mothers. There is also a section called 'More for Mother and Child' with tips, tests and other relevant information.

Subjects dealt with on Volgens Mama:
Delivery
Health
Relationships
Child care
Behaviour
Sleeping
Nutrition
School
Breast-feeding

Nowadays, producers have to deal with changing consumers. The modern consumer is independent, one-way advertising doesn’t work anymore. Your best customer is the one who answers back. A customer you are really in touch with and with whom you have a bond. On Volgens Mama we talk with the consumer. Volgens Mama already has 52,000 participants. An interesting and interested target group for commercial partners.
 
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Unique buying reasons

  • Dialogue with 52,000 mothers
  • Thanks to the special relationship with the consumer the message can be communicated to the right consumer at the right moment
  • We have detailed profiles of all participating mothers making communication personal and relevant. Of each mother we know how old she is, how many children she has, the age of the children, whether she has a job and in which part of the country she lives.

Target group

Volgens Mama especially aims at (expectant) mothers with children aged 0 to 4.

Core readership

Sex
Women

Age
15-24 
25-34 
35-49

Income group
A
B1
B2
C
D

Phase of life
Households with children under 14
Households with children over 14

Reach

Unique reach
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Pageviews
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Editorial mainstays

  • Fashion
  • Beauty
  • Culinary
  • Home
  • Gardening
  • Human Interest
  • Tourism
  • Health
  • Medical
  • Finance
  • Relationships and Psychology
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