Sanoma Adverteren

 

web-log.nl

Web-log.nl is the largest and most popular community site within The Netherlands. It has over 200,000 active web logs and it’s continually growing. Web-log.nl reaches at least 23% of all internetters between the ages 13-49. Web-log.nl is an active community that has grown thanks to the easy to use, easy to access format, which allows both beginner and advanced internet users to share opinions, knowledge, information and experiences with each other. They’re happy to use all the multi media possibilities that web-log.nl offers and their blogs are made up of a combination of text, images, audio and video. Web-log.nl web-loggers are internet fanatics and passionate bloggers and spend a lot of time on their web-log.

Blogging can be done by people of all ages and bloggers who visit web-log.nl vary in ages from primary school to the elderly. The largest percentages of bloggers are relatively young: 40% fall into the 13-30 age group, within this the age group 15-25 is represented by 70%. In total 56% of all web-log.nl bloggers are female and 44% are male (Source: web-log.nl, March/April 2007).

Visitors to their web logs are 51% female where the age group 20-49 is best represented with 67%. Of all visitors to web-log 43% can be found in social group AB1, 41% are educated to a high level and 45% have a secondary education.

Advertising on web-log.nl can be done via separate adverts in either the web logs or in one or more content categories (channels) or on the web-log.nl homepage and managed pages by means of a package whereby the power of web logs, active dialogue or specific messages/subjects work the best.