Profile

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Yes

Yes is the women’s weekly for and about women in their twenties (20 to 27). The success of Yes is mainly due to the enormously close relationship with its readers. Yes is an important, influential guide for young women. The readers are brand starters who like to try out new products. This makes them an interesting target group and Yes a medium you can’t miss.
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Unique buying reasons

  • Yes is a weekly that owes its success to the enormously close relationship with its readers
  • Yes readers are brand starters
  • Yes readers have money to spend, because they do not have financial commitments yet
  • Yes is a strong multimedia brand, with the website Yes.nl, line & brand extensions

Target group

The Yes reader is the average, young Dutch woman. A contemporary woman. She is ambitious, wants to have a pleasant life and makes high demands. She attaches great value to her appearance, but does not like much fuss. She wants to have a nice circle of friends and is interested in her own development.

The world of the Yes reader is to a large extent making choices, both in dilemmas and in practical matters. In many respects she is a starter, having to make choices which will be important for the rest of her life.


 

Core readership

Sex
Women

Age
20-27

Phase of life
Single
Living with a partner
Family with young children

Reach & circulation

Reach

Source
Gegevens niet beschikbaar
Nett reach %
Gegevens niet beschikbaar
Nett reach x 1000
Gegevens niet beschikbaar
C/1000 reach
Gegevens niet beschikbaar

Circulation

Source:
Controlled circulation on weighted average for each issue by HOI Gegevens niet beschikbaar
Subscriptions
Gegevens niet beschikbaar
Magazine portfolio
Gegevens niet beschikbaar
Newsstand sales
Gegevens niet beschikbaar
Total circulation
Gegevens niet beschikbaar
Total paid circulation
Gegevens niet beschikbaar

Editorial Mainstays

  • Fashion
  • Beauty
  • Culinary
  • Home
  • Human Interest
  • Travel
  • Relationships and psychology
  • Work/study
  • Topicality
  • Multimedia
  • Entertainment

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